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  3. S30E07 (Suggers, Fruggers and Data-Muggers)
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  • United Kingdom of Great Britain and Northern Ireland
  • February 04, 1964

Horizon

Suggers, Fruggers and Data-Muggers

Season 30 Episode 7

Horizon investigates how market research, opinion polls, TV ratings, and consumer surveys have got it disastrously wrong. Commercial decisions depend increasingly on this information, but just how good is that information?

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